WHAT IS FAIRTRADE?

Fairtrade is trade delivering greater fairness to farmers and workers in developing countries.  Fairtrade  guarantees:

 • Prices to farmers that cover production costs and
   provide a living wage
 • A premium for business and community
   development
 •Trading relationships that are more direct and
    long-term
 • Better rights for workers
 • Good environmental standards

More than 7M people, producers and their families, in 74 countries around the world benefit today from Fairtrade.
About Fairtrade
WHY IS FAIRTRADE NECESSARY?

People in developing countries who produce many of the things we eat and drink do not get a fair share of the wealth created by trade.  The rules of international trade favour rich countries over poor ones.  World prices that small farmers receive for crops such as tea, coffee and cocoa fluctuate widely.  Working conditions are often poor with low wages, lack of job security and limited rights for workers.

WHY A FAIRTRADE MARK?

The Fairtrade Mark, registered with the EU, helps shoppers identify goods that are fairly traded.  Its use on a product is licensed by the Fairtrade Foundation and certifies that it has been traded according to internationally agreed standards. Choosing Fairtrade means that buying off the shelf has a beneficial affect on the lives and welfare of vulnerable producers in the Third World.
TNS CAPI Omnibus findings showed that 70% of the population recognise the FAIRTRADE Mark. The survey also showed that the understanding of the concept behind the Mark has increased, with 64% of the population linking the Mark to a better deal for producers in the developing world.
THE SCALE OF FAIRTRADE

In 2014, Fairtrade sales in the UK amounted to more than £1.67B, 96 times the sales in 1998.   There are now more than 4500 retail and catering Fairtrade products available compared to only 150 in 2003.  Globally, consumers spent an estimated € 5.9 billion on Fairtrade products.
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THE FAIRTRADE PREMIUM
In eastern Africa alone, over 500,000 people in 103 producer organizations invested €7 million of Fairtrade Premium money earned in 2008 in community development. This funded projects in various areas including education, infrastructure, business training, and equipment. 
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